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The CW announced plans to add more commercials to the episodes of its shows that are streamed online — and unlike on your DVR, you won't be able to fast-forward through any of them.
Dawn Ostroff, the network's entertainment president, likened the plan to the amount of commercials that currently air on television and called it "a blueprint for the industry." She added that testing by the network revealed that viewers are willing to watch more commercial content online than they are currently watching.
9 super spoilers from Smallville's day at Comic-Con
Other highlights from Ostroff's executive session:
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Two months after the end of Lost, Terry O'Quinn is returning to TV.
The 58-year-old actor, who recently snagged an Emmy nomination for best supporting actor in a drama for the ABC series, has signed on to star opposite Oscar nominee Taraji P. Henson in the Lifetime TV movie Taken From Me: The Tiffany Rubin Story, E! Online reports.
The film follows...
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